Problems in Today’s Mass Media

I want to talk about the topic that we discussed in this week’s lecture, the problems of the mass media. I chose this topic because the advertisements are gone too far. Women are portrayed as objects, it is gender-based, and it provides the misconceptions to many audiences, especially to those young girls.

Most of the advertisements, that we are exposed to, include the concepts of gender. Women are supposed to be skinny and show weakness. The media is telling young girls to look like the picture of the model below. This is ridiculous. They are telling them “if you want to be beautiful, you have to look like this”. Many girls fall for the deception of the media. It is really sad that many girls want to look like this model. She is not the standard beauty of women. She is too skinny. In reality, no one looks like that.

Also, in many of the advertisements, girls are treated like objects. I get very furious at the idea of women treated lower than the products that the companies want to sell. It is unacceptable because women, and even men, are fighting for the equality for both men and women and those advertisements are not very helpful.

http://www.youtube.com/watch?v=I_jIj4UWuRg. This is the beer commercial where women were treated like a table for three men. We have seen this video in our tutorial. When I first saw this video, it was very shocking and I could not believe it. It looked like men were caring more about the beer than the woman who was acting as a table. This commercial showed the loss of humanity of the woman in the commercial.

Unlike women in most of the commercials, men are shown to be tough and strong. In ads and commercials, they show dignity. It seems like they have the authority over women and able to control them.

Like this male model, most of the guy models wear fancy clothes and shows dignity in most of the ads. It can be compared the female model that I posted earlier.

I think the idea of revealing women’s bodies in ads and commercials should change because women’s bodies should be treated with dignity and they are not objects for men to enjoy. I also want the “real” women’s bodies to show up on magazines and ads for many girls to feel confident about themselves. The good news is that many changes have been made and it is getting bettersuper-skinny-super-model Danny-Schwarz-for-Ralph-Lauren-Black-Label-MaleModelSceneNet-00

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2 thoughts on “Problems in Today’s Mass Media

  1. I do very much agree with your ideas about how women are unrealistically portrayed in the media and how they are objectified. The commercial is a very good example of how the advertisement industry uses women and sexualized objects to sell their products. Unfortunately I have not seen any improvements in the media to convince me that this will be changing any time soon. The media needs to start being realistic in their representations of women, and give them respect which in turn will help shape how people and society treat and view women as well.

  2. When you say “She is not the standard beauty of women. She is too skinny. In reality, no one looks like that.” – what about girls and women who are naturally thin? I believe that there is a point where you can be too skinny based on health, but I think that the way women and men are represented in advertising should include all body types. “Fat,” “thin,” muscular, “average,” etc.

    Also, talking about “‘real’ women’s bodies” can be problematic because, well, who gets to decide what makes a real woman? It’s widely accepted that women tend to have a higher percentage of body fat than males, so maybe curvy women are considered “real women.” But “skinny shaming” exists as well. Eliminating thin women from advertisements defeats the purpose of feminism, which is to be inclusive/strive for equality.

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